“Obsessed” is a word that has found its way into our modern repertoire of language. I hear it frequently, and would be lying if I said I didn’t use it frequently, too. An easy way to stamp your approval on… anything, really – a song, a partner, your friend’s new outfit. It’s straightforward, uncomplicated, and catchy – but used too much, the novelty of its effective appeal grows dim.
What does it mean to be obsessed with something? I mean really, really, craving constant consumption, can’t sleep, pit in your stomach obsessed with something? This is what we set out to explore when we teamed up with Calvin Klein to celebrate the launch of their new fragrance, OBSESSED Calvin Klein.
Scent is powerful, and inextricably linked to the experience of obsession. A familiar smell can almost immediately transport you to another time, place, moment, person. OBSESSED Calvin Klein cultivates this experience through a balance of feminine and masculine notes. In the women’s fragrance, a gentle white lavender base is cut with masculine tones of musk. In the men’s, black vanilla is playfully matched with the woodsy tones of cedar, patchouli, and leather.
We invited a few vibrant creatives to the studio and put a spotlight on their stories of attraction-turned-obsession.